Headlines Plugin

Description

This plugin displays RSS and ATOM feeds from news sites. Use it to build news portals that show headline news.

Note: Syndic8.com ( http://www.syndic8.com/ ) is a good site listing many RSS feeds.

Syntax Rules

%HEADLINES{"..."}%

Parameter Explanation Default
"..." source of RSS feed; this can be an url (starting with http) or a web.topic location for internal feeds None; is required
href="..." (Alternative to above) N/A
refresh="60" Refresh rate in minutes for caching feed; "0" for no caching Global REFRESH setting
limit="12" Maximum number of items shown Global LIMIT setting
header Header. Can include these variables: - $channeltitle, $title: title of channel (channel.title)
- $channellink, $link: link of channel (channel.link)
- $channeldescription, $description: description (channel.description)
- $channeldate, $date: publication date of the channel (channel.pubDate)
- $rights: copyrights of the channel (channel.copyright)
- $imagetitle: title text for site (image.title)
- $imagelink: link for site (image.link)
- $imageurl: URL of image (image.url)
- $imagedescription: description of image (image.description)
Global HEADER setting
format Format of one item. Can include these variables:
- $title: news item title (item.title)
- $link: news item link (item.link)
- $description: news item description (item.description)
- $date: the publication date (item.pubDate, item.date)
- $category: the article category (item.category)
Global FORMAT setting

The header and format parameters might also use variables rendering the dc, image and content namespace information. Note, that only bits of interest have been implemented so far and those namespaces might not be implemented fully yet.

Rendering the dc namespace

The following variables are extracting the dc namespace info, that could be used in header and format. Nnote, that some of the variables are already used above. This is done by purpose to use different feeds with the same formating parameters. If there's a conflict the non-dc tags have higher precedence, i.e. a <title> content </title> is prefered over <dc:title> content </dc:title> .
  • $title: channel/article title (dc:title)
  • $creator: channel creator (dc:creator)
  • $subject: subject text; this will also add an image according to the subject hash list, see above (dc:subject)
  • $description: ... (dc:description)
  • $publisher: the channel/article publisher (dc:publisher)
  • $contributor: ... (dc:contributor)
  • $date: ... (dc:date)
  • $type: ... (dc:type)
  • $format: ... (dc:format)
  • $identifier: ... (dc:identifier)
  • $source: ... (dc:source)
  • $language: ... (dc:language)
  • $relation: ... (dc:relation)
  • $coverage: ... (dc: coverage)
  • $rights: ... (dc: rights)

Rendering the image namespace

An image:item is converted into an <img> tag using the following mappings:
  • src: image url (rdf:about attribute of the image.item tag)
  • alt: image title (title)
  • width: image width (image:width)
  • height: image height image:height)

Rendering the content namespace

The variable $content is refering to the <content:encoding> content </content:encoding>.

Examples

Slashdot News

Write
%HEADLINES{"http://slashdot.org/slashdot.rdf" header="---+!! [[$link][$title]]$n $description" format="$t* [[$link][$title]]"}%
to get the latest Slashdot news as a bullet list format:

Business Opportunities Weblog

Write
%HEADLINES{"http://www.business-opportunities.biz/feed" limit="3"}%

to get the latest postings on the "Business Opportunities" weblog:

Mon, 21 Aug 2017 23:26:18 +0000
The original blog about business opportunities and business ideas for small business entrepreneurs
Wed, 16 Aug 2017 23:24:57 +0000 Carrol Strain

Starting a Home Business? Take Care of These SEO Fundamentals

Starting your own small business is no easy task, especially if you don't have a lot of experience with business in general. Even a city such as Madison, Wisconsin, can be a challenging environment for a new business. So making your entrepreneur debut from home might be a great idea. If you're going to do everything yourself, though, you will soon enough find that it's less rewarding than you might have thought. That’s especially true when you consideráthe amount of work you have to put in.áHowever, you’ll find it easier to gain traction if you pay attention to some SEO fundamentals.

 

RELATED ARTICLE: GIVE YOUR BUSINESS A HEAD START WITH A SMART SEO STRATEGY

 

Learn SEO Fundamentals

SEO stands for “search engine optimization.” Keep in mind your website's SEO plays a huge role in how people and other companies discover and view your business online.

If you don't have any experience with SEO you can find help. For instance, you can turn to the best Madison SEO companyáfor guidance. If you’re not ready for that yet, though, here are some SEO fundamentals that you can handle yourself. Just be sure and do so as soon as possible.

 

Give Your Pages Titles

It's very important to give every page on your website its own title. Today's tools let you name every page and give it a description as well. It's a very bad move not to take advantage of this ability. Make sure you don't name everything the same, either. Don't just slap your company name on every page, or give it a dull, barely informative name or description like ''News'' or ''Tools.'' Give each page a keyword-rich title and search engines will reward you handsomely.

 

Consider Your Keywords

Give your keyword selection someágood, solid thought.

It's important to have good keywords that will redirect people towards your business. However, the best keywords are usually already used. If you choose an overly used keyword as your own, you will have gobs of competition from more popular websites and companies.

So it's important to go about choosing your keywords systematically. Make a list of all the keywords you want search engines to associate with your website and go through them, one by one. Use a keyword planner, such as the one offered by Google’s AdWords, to get a better handle on things.

The worst thing that you could do is wing it, and just make up keywords as you go. Don't do that. Think of everything that could be positively associated with your site. Come up with variations of saying the same thing, too. That way, you will gain a valuable keyword but without all the heat that would come from the more popular version.

 

 

Promote Your Own Site

Make sure that people find out about your website by posting about itáon social media. Make use of all the popular social media platforms to further boost awareness of your brand. Make sure people access more than just your homepage by linking specific, important pages from your domain onto social media and other platforms of your choice.

So many startups make the mistake of assuming that once people are on their homepage, they will automatically check out their other pages as well. However, that's rarely the case. Sometimes the homepage design just isn't appealing enough for people to want to see more, so you have to take them directly to other pages that might interest them.

 

Ask for Help from Friends

If you have friends, family or acquaintances who have some kind of online business, such as a website of their own or a blog perhaps, make sure you ask them about posting an article about your endeavors. Having other sites and companies promote your own website is extremely beneficial. It does more than just bring new visitors to your site. It also means the people promoting you are vouching for you.

The post Starting a Home Business? Take Care of These SEO Fundamentals appeared first on Business Opportunities.

Wed, 16 Aug 2017 23:20:24 +0000 Bizop Team

Why Choose a Career in Corporate Hospitality?

Are you leaving school in the near future and looking for a career that fits you? Or are you wanting a change of direction in your career that offers excitement, rewards and enjoyment? Or perhaps you’re looking for something to fill the gap while you’re building your startup. If so, then employment within the corporate hospitality and events sector might just be a perfect option for you.

 

RELATED ARTICLE: HOW TO PREPARE TO RUN YOUR OWN BUSINESS WHILE STILL IN SCHOOL

 

Ditch the Desk Job

Corporate hospitality careers allow you to be creative and let your personality shine. They often offer an amazing experience, not only for the paying customer but also for you the worker.

In a typical job you sit behind a desk in an office. It usually involves staring at a computer screen and seeing the same old faces day after day. However, with a job in corporate hospitalityáyou won't have the same old routine day after day. Your job will include a variety of events. You will experience different venues and meet many different people from all kinds of social backgrounds. And the old 9-to 5 job simply doesn't exist in this field. Your hours will generally be flexible.

 

A Job for People Persons

There are two appealing aspects of a career in hospitality. The first is the actual events you will attend. These can be anything from world class sporting events, such as football matches and Wimbledon, to team-building days and corporate events designed to create an enjoyable atmosphere.

The second appealing thing would be the people that you meet each time you go to work. These can include celebrities, sports heroes and leaders of industry. Most of these people you would never have a chance of meeting without working in this sector. Meeting lots of new and exciting people from all walks of life could make your work life thrilling.

 

Using your Social Skills to Please Others

A career in corporate hospitality will always involve providing enjoyment and happiness to others. To achieve this, you will need to have good skills in a social setting and be able to communicate effectively and freely. You will also need to be able to work well both as a part of a team and by yourself. Your work will involve creating events that are enjoyable and memorable for clients. The phrase, ''there is more happiness in giving than there is in receiving,'' comes to mind. For this reason alone, many find this career to be quite rewarding.

 

 

Be Creative in Your Career

As well as being rewarding in a social way, corporate hospitality allows you to be creative. You will be required to create ways to make your guests feel welcome and well looked after. Your will want to leave them feeling that they have had a great and memorable experience, one that they will talk about with others. In this kind of ever-changing work environment, you will learn new skills continuously.

So, if a choosing a career in which no two days are ever the same sounds good to you, why not consider working in the corporate hospitality sector? It can offer fun, excitement and the development of a whole range of social skills each time you go to work.

After all, we all like to know that we have made a positive difference in someone else's life. A career in corporate hospitality could make you feel like that every day!

The post Why Choose a Career in Corporate Hospitality? appeared first on Business Opportunities.

Wed, 16 Aug 2017 23:18:17 +0000 Bizop Team

Level Up Your Marketing with Effective Gamification Strategies

Gamification is a process that integrates game mechanics into something that already exists. This could be your website, your social media channel, even your day-to-day operations. Its purpose in marketing is to boost customer engagement and loyalty.

It has also been used in other arenas, such as education, where it is used to improve learning.

Basically, gamification adds the elements of a game to something that is not a game. It adds motivational elements to something you were already doing anyway, in order to make that something more interesting. For instance, when you offer your customers a discount for bringing in the post card they received from you in your direct-mail campaign, you’re using gamification.

 

Gamification in Marketing

When people think about marketing gamification, they commonly think about loyalty programs. However, it has moved far beyond simple loyalty programs. Now, itáis creeping more and more into other marketing strategies and even product development.

 

Why Gamification?

Gamification is coming of age with today's mobile-driven consumers. Gaming concepts are being used to encourage user engagement, attract new customers, and build brand loyalty.

The process is customer-oriented and personalized. This appeals to consumers, so much so that they quietly acquiesce and allow businesses to collect vital customer data to be used in the future.

 

RELATED ARTICLE: MARKETING FOR NON-MARKETERS: GET GOOD AT IT BY LEARNING TO LOVE IT

 

Successful Gamification Methods

There are many unsuccessful gamification methods, and it is important to be aware of what these are and to avoid them. However, there are also many methods that have been shown to be successful, including:

 

Prizes and Rewards

You might not have even realized this, but companies that offer rewards if their users share their system are using gamification. By providing rewards, the company is capitalizing on people’sácompetitive nature. For example,áDropbox offers extra storage if you refer a colleague, and Uber offers a free ride if you share the Uber app with a friend.

 

Rewards for Engagement

Some sites offer rewards for engagement. That is, users who engage with the site receive badges or points. However, in order to collect the points, users must register with the site. This increases participation and draws potential customers further into a marketing funnel.

For instance, Code Academyáallows users to engage and use its code-learning system by completing assignments without having to sign up. However, users can only collect their badges after they have registered.

 

Countdowns

Countdowns added to a website can be time counters that tick down until a special price expires. Or they might be a counter which displays the number of units left until an item sells out.

Timers and countdowns create a sense of urgency among users. Site visitors therefore take action faster, fearing they’re going to miss out. A sense of scarcity results in more conversions, which is always great for marketing. Ebay's bidding process is good example of a countdown.

 

Leaderboards

Leaderboards capitalize on human beings’ drive to compete. Users can accumulate points for all sorts of actions, including dollars spent, Facebook shares, reviews written, or surveys answered.

When users see others with more points than they have, they are inspired to play harder and more often. Points are often redeemable for discounts on purchases.

 

Loyalty Programs

Businesses both online and offline use loyalty programs in their marketing strategies.

Casinos, particularly online casinos, have mastered the art of loyalty programs by offering multiple levels, thereby adding in an element of competition as well. Users begin participating by downloading their mobile gambling applicationsáor playing the games that are available on their sites. Players accumulate points which they can redeem for casino cash, encouraging them to stay longer and spend more money.

Then, too, people love their coffee. Coffee houses such as Starbucks reward customers with stars for every purchase. Customers earn free food or drinks once they have collected enough stars. This is an excellent way to gain return customers and build brand loyalty.

 

Interactive Games

Interactive games used as a marketing strategy can increase customer awareness about a product. When M&Ms launched their flavored pretzel product, for example, they launched a game on their Facebook page that had customers looking for the ''pretzel guy'' among the M&Ms. Tens of thousands of people played, shared, and liked this game, a simple and inexpensive-and effective-marketing strategy.

 

 

Are You Leveraging Gamification?

More and more businesses across the spectrum, both large and small, are starting to catch onto and use the power of gamification. Gamification subtly encourages interaction and input, and it works across verticals and product types.

Are you leveraging gamification in your marketing strategy? If not, it’s time to level up.

The post Level Up Your Marketing with Effective Gamification Strategies appeared first on Business Opportunities.

Plugin Settings

Plugin settings are stored as preferences variables. To reference a plugin setting write %<plugin>_<setting>%, for example, %HEADLINESPLUGIN_SHORTDESCRIPTION%. Note: Don't modify the settings here; copy and customize the settings in Accueil.Site Preferences. For example, to customize the USERAGENTNAME setting, create a HEADLINESPLUGIN_USERAGENTNAME setting in Accueil.SitePreferences.

  • One line description, shown in the Text Formatting Rules topic:
    • Set SHORTDESCRIPTION = Show headline news in Foswiki pages based on RSS and ATOM news feeds from external sites

  • Refresh rate in minutes for cached feeds. Disable caching: 0, default: 60
    • Set REFRESH = 60

  • Maximum number of items shown. Default: 100
    • Set LIMIT = 100

  • Use LWP::UserAgent, or fallback to Foswiki's internal getUrl() method. Default: yes
    • Set USELWPUSERAGENT = yes

  • Timeout fetching a feed using the LWP::UserAgent. Default: 20
    • Set USERAGENTTIMEOUT = 20

  • Name of user agent. Default: FoswikiHeadlinesPlugin/2.21.2
      * Set USERAGENTNAME = FoswikiHeadlinesPlugin/2.21.2

  • Default header: (variables are explained in the syntax rules)
      * Set HEADER = <div class="headlinesChannel"><div class="headlinesLogo"><img src="$imageurl" alt="$imagetitle" border="0" />%BR%</div><div class="headlinesTitle">$n---+!! <a href="$link">$title</a></div><div class="headlinesDate">$date</div><div class="headlinesDescription">$description</div><div class="headlinesRight">$rights</div></div>

  • Default format of one item: (variables are explained in the syntax rules)
      * Set FORMAT = <div class="headlinesArticle"><div class="headlinesTitle"><a href="$link">$title</a></div>$n<span class="headlinesDate">$date</span> <span class="headlinesCreator"> $creator</span> <span class="headlinesSubject"> $subject </span>$n<div class="headlinesText"> $description</div></div>

  • Values taken from configure: (only supported if CPAN:LWP is installed)
    • $Foswiki::cfg{PROXY}{HOST} - proxy host, such as "proxy.example.com";
    • $Foswiki::cfg{PROXY}{PORT} - proxy port, such as "8080";
    • $Foswiki::cfg{PROXY}{SkipProxyForDomains} - domains excluded from proxy, such as "intra.example.com, bugs.example.com";

Style sheets

The default HEADER and FORMAT settings use the following styles. See the style.css file defining the default CSS properties (indentation illustrates enclosure).

  • headlinesRss: output of the Headlines Plugin (div)
    • headlinesChannel: channel header (div)
      • headlinesLogo: channel logo (div)
      • headlinesTitle: channel title (div)
      • headlinesDate: channel date (div)
      • headlinesDescription: channel description (div)
      • headlinesRight: channel copyright (div)
    • headlinesArticle: one news item (div)
      • headlinesTitle: article title (div)
      • headlinesDate: article date (span)
      • headlinesCreator: author of article (span)
      • headlinesSubject: subect category of the article (span)
      • headlinesText: article text (div)

Plugin Installation Instructions

You do not need to install anything in the browser to use this extension. The following instructions are for the administrator who installs the extension on the server.

Open configure, and open the "Extensions" section. Use "Find More Extensions" to get a list of available extensions. Select "Install".

If you have any problems, or if the extension isn't available in configure, then you can still install manually from the command-line. See http://foswiki.org/Support/ManuallyInstallingExtensions for more help.

Check if above examples show a news feed instead of variable.

Plugin Info

Plugin Author: TWiki:Main.PeterThoeny, Foswiki:Main.MichaelDaum (2005-2007)
Copyright: © 2002-2009, Peter Thoeny, TWIKI.NET; 2005-2007, Michael Daum http://wikiring.de
License: GPL (GNU General Public License)
Release: 2.21.2
Version: 6822 (2010-03-21)
Change History:  
09 Mar 2010: can now use 0 properly with HEADLINESPLUGIN_REFRESH, HEADLINESPLUGIN_LIMIT, HEADLINESPLUGIN_USERAGENTTIMEOUT
08 Mar 2009: Ported without changes to Foswiki namespace by Kenneth Lavrsen and put under "Feel Free To Modify" in Foswiki context.
12 Feb 2009: {PROXY}{HOST} supports domain with and without protocol -- Peter Thoeny
06 Feb 2009: added {PROXY}{SkipProxyForDomains} configure setting, added USERAGENTNAME plugin setting -- Peter Thoeny
11 Dec 2008: added {PROXY}{HOST} and {PROXY}{PORT} configure settings -- Peter Thoeny
13 Sep 2007: fixed parsing of content:encoded
23 Jul 2006: improved atom parser; if a posting has no title default to 'Untitled'
26 Apr 2006: added lazy compilation
10 Feb 2006: packaged using the TWiki:Plugins/BuildContrib; minor fixes
03 Feb 2006: off-by-one: limit="n" returned n+1 articles; make FORMAT and HEADER format strings more robust
23 Jan 2006: released v2.00
05 Dec 2005: internal feed urls must be absolute
02 Dec 2005: added web.topic shorthand for internal feeds
29 Nov 2005: fixed CDATA handling
21 Nov 2005: added ATOM support; extended RSS support; added dublin core support; added content support; optionally using LWP to fetch feeds to follow redirections; corrected CPAN dependencies ; recoding special chars from html integer to entity encoding to increase browser compatibility; added css support; use getWorkArea() if available
11 May 2005: TWiki:Main.WillNorris: added DevelopBranch compatability
31 Oct 2004: Fixed taint issue by TWiki:Main.AdrianWeiler; small performance improvement
29 Oct 2004: Fixed issue of external caching if mod_perl or SpeedyCGI is used
02 Aug 2002: Implemented caching of feeds, thanks to TWiki:Main/RobDuarte
11 Jun 2002: Initial version (V1.000)
Perl Version: 5.008
Home: Foswiki:Extensions/HeadlinesPlugin
Support: Foswiki:Support/HeadlinesPlugin
Topic revision: r1 - 13 Feb 2009, ProjectContributor
 
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